Tigsy Brown
Tigsy Brown is a collection of china gifts for children by designer Elaine Brown. Elaine wanted a simple e-commerce site so that she could sell her products online as well as in shops.
Elaine's style is distinctive and appealing, so I used elements from her original sketches throughout the site to create a design which captured the feel of the Tigsy Brown range. I had a lot of fun going through Elaine's sketches and taking litle stars and hearts to decorate the menus, and Elaine kindly drew a little basket to illustrate the shopping links. The colour choice was simple - Elaine knew what she wanted, and it was just what I would have suggested myself; baby blues and pinks taken from the colours of the chinaware, with a soft yellow to bring it all together. To reflect the very personal care and attention that goes into each one of Elaine's designs, we placed a message from her on the front page, complete signature.
With a small, straightforward product range, the site didn't need any custom functionality, and was a breeze to plan in terms of structure, and to build in Evolution. Different category sets make it possible for users to browse by product type, by line, or by occasion. Information pages in the top menu allow them to learn more about the range, the family of characters, and the Tigsy Brown philosophy.
The site is powered by FL1's Evolution content management and ecommerce software, which allows Elaine to maintain it herself, adding or editing both products and content.
My involvement
This project was undertaken during my time at FL1 Solutions. I acted as project manager during the design stage of the project, designed the site (the logo was pre-existing and the sketches are of course Elaine's), built the wireframes, and worked with the developers to connect them to the Evolution development work.
Sites with a content management system are maintained by the client after completion, and so are constantly evolving. Here you can view some of the original wireframes:
