1UpSearch Adwords campaign

www.1upsearch.co.uk/googleadwords

During my time at FL1, I worked several times with Google AdWords specialists 1UpSearch, creating designs for their clients' landing pages. 1UpSearch use landing pages to increase conversion from hits on AdWords campaigns, and often achieve dramatic results. The idea of a landing page of this kind is to deliver a single, targeted message, on a single page containing only information relevant to the offer, and a clear means of making contact to accept the offer.

The design for a landing page must therefore also be clear and straightforward, so that the visitor can see at a glance what the offer is, where the crucial information is, and where the method of contact is (generally a form, often there is also a phone number). The style is usually taken from the style of the main site to maintain branding, but is often simplified for clarity.

This is a landing page belonging to 1UpSearch themselves, for one of their own AdWords campaigns. It is entirely self-contained, but remains in keeping with the design of their main site, using the logo and the orange and grey colour scheme.

My involvement

This project was undertaken during my time at a web development agency. The page was designed and built entirely by me.

View the original wireframe: