PROMOTE A COMPANY, BRAND OR PRODUCT
Why use a web development agency?
A Web agency assists the Internet user in the promotion and communication of a company on the Web. The Web development expert creates or perpetuates digital platforms. Thanks to the intervention of a Web agency, one benefits from the talents of agents with the necessary skills to expand digital communication. This service attracts new clients.
DIGITAL STRATEGY: WEBSITE DESIGN
Internet visibility and communication
An interactive agency, a web agency or a digital agency is in charge of transmitting information on the web. Its role is to help its clients create and promote an Internet portal.
Realization of Web projects
The first step in creating a website is to define the objectives. Think about the definition of the specifications.
The web host makes the NDD of a site accessible to Internet users. There are 4 categories of hosting.
Audit of websites
A website audit takes time and resources. It is an important step in a successful digital strategy.
How to create a corporate identity?
The visual identity aims to identify an institution or a company. This set of graphic elements includes the logotype, the brand, the label, the colour, the emblem, the pictograms, the typography… these elements are detailed in the corporate identity code better known as the graphic charter.
A logo must be timeless, evocative, easily memorable, understandable and declinable. It is the founding element of a site’s design.
The claw is a symbol for a company or a person. It contains the name of a brand, a person, a logo or a handwritten signature.
An emblem (an ideogram, a colour, a shape, an animal) can sometimes be accompanied by a legend in the form of a sentence.
In order to optimize the design of the company, its typography must be used. It is a question of choosing its layout…
Blue is considered to be the Internet’s favourite colour. It is in any case the most used colorimetry of the most influential sites.
The pictograms are used in different languages of the world in order to explain general information, for both personal and commercial use.
IMPORTANCE OF THE SPECIFICATIONS
Which website for your project?
There are several categories of Internet sites: e-commerce, blog, showcase site, corporate, ephemeral site, institutional site and informative website in several subjects such as Festy Events. The choice of platform depends on the type of visitor you want to appeal to.
A blog is a place of interaction. This site allows bloggers to deliver information about their passion.
An e-commerce site or merchant site focuses more on sales. It takes time to create, maintain and put online.
Applications are not reserved for mobile devices such as tablets or smartphones. They are also available on desktop computers.
A quality design for your website
To guarantee a presence on the web, a business leader must give special treatment to the official showcase site of his company. An entrepreneur who wishes to have a harmonious and coherent visual identity for his site is best to call upon an experienced graphic designer.
Tree structure page
The tree structure is the hierarchy between the pages of a site. Also called structure, this technique highlights different levels, the basis of which is the home page. Then come the other levels, which are other sections.
Ergonomics of the site
A website is ergonomic when it is accessible, useful and gives satisfaction to Internet users. It is important to pay attention to readability and offer relevant content to interest the cybernaut.
Optimizing a site’s accessibility aims to improve traffic, reach more audiences and increase conversions to the site. Those who neglect the accessibility of a site deprive themselves of millions of visitors.
Aesthetics of the site
It is recommended to work on the web design of a site after the creation of a showcase or e-commerce site. The aesthetics of a site meets standards to make it look more professional and attractive.